FDNY APPARATUS ADS

What a nice post Mack. My favorite was the Mack ad with 234 pulling out of quarters. It was in the Fire Engineering magazines of the era
 
Another great ad from that era was one from Waterous pumps featuring an overhead shot of multiple companies (all CF Mack’s) operating at a multiple alarm job of taxpayers on a corner in the Bronx ( I may be wrong but I believe it was Tremont and Southern).
 
I notice that both Ward LaFrance and American La France both located in Elmira NY. Are the companies related, or part od aa larger company?
Ward was a relative of Truckson LaFrance, the founder of the original company that later became ALFCo.
 
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